“Colors are well known for their influence on our mood”, says Chris Hipps, Director of the Archroma Color Management business. Whether fantasized or real, aspirations to reconnect with nature and healthier lifestyles spread and influence the attraction for less ostentatious colors that carry meaning.” “This warm and comforting color trend is now strengthening”, comments Edouard Keller, Head of International Sales at Carlin, “as the impact of confinement on urban dwellers catalyzed their desire to return to the land. EarthColors® have seen an uptake on the market in the past year with a strong interest not only from fashion or denim brands but also from brands in the area of home décor with bedlinen collections in particular.Īs people have been wearing more comfortable clothes at home during the past few months, the company has also seen more demand for the quieter tones among its range of Foron® dyes than the usual bright colors in sportswear and athleisure.Īrchroma anticipates that some of its solution systems supporting the consumers’ longing for more natural and calming tones will be in high demand in the coming months, in particular COLOR CARESS, a nylon dyeing system for nude tones on bodywear and lingerie, or the upcoming ‘CASUAL x SMART’ system especially developed for elegant wash-down effects for versatile work-to-office casual wear. Carlin’s “Land” trend described the growing concerns related to sustainability, the desire to reconnect with wilderness, the search for authenticity, and even the expression of more sobriety in consumption.Īrchroma correlates this trend to the growing success of its EarthColors® range of biomass-based dyes synthesized from wastes of the herbal or agricultural industries, such as almond husks, rosemary leaves or beetroot peels. Interestingly, in its trend forecasts for 2020/2021 which were devised two years before the COVID-19 crisis, creative trend agency Carlin had already anticipated the growing need of individuals to refocus on what brings meaning to their lives. ![]() The colors listed in Archroma’s ‘Top 10 Neutral Colors Trending Now’ are showing a longing for even much warmer tones in the recent months since the outbreak of the pandemic that has forced large parts of the population to stay at home – or at least work from home and drastically reduce their social life and interactions. The two support each other in accelerating sustainable concepts in the textile value chain.The recent trend in colors is revealed by the most commonly ordered color standards and recipe from the Archroma Color Atlas library, indicating a strong shift in home textiles, apparel and fashion towards warm earthy tones.Įarth tones have been up and coming over the past few years. Patagonia has chosen Archroma’s eco-advanced dyeing technologies for its newest sustainable clothing endeavor. The company already collaborates with Archroma for its denim collection.Īrchroma is committed to challenge the status quo in the belief that the industry can be made sustainable. However Patagonia, founded in 1973, always looks for ways to do less environmental harm. Many of Patagonia’s synthetic dyes use less water, energy and Co2 when compared with conventional processes. The selected Earth Colors dyes are the gorgeous palmetto green and citrus brown made from non-edible palmetto green parts and bitter orange peels left over from agriculture industry or pharmaceutical extraction. The colors change and fade over time, which is part of what makes these dyes unique. It is plant-based dyes, sourced from up to 100 per cent renewable resources. ![]() ![]() Earth Colors by Archroma is a range of dyes synthesized from agricultural waste. ![]() Global leader in color and specialty chemicals Archroma has entered a collaboration with Patagonia, the American clothing company for its Clean Color collection, Patagonia has used dyes made from natural sources, along with other supply sources.
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